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a patient selection funnel using GSP algorithmic test

Illustrations for Diagnostic Tests explainer videos

Mdxhealth/Zeit House

2023 - 2024

In partnership with Zeit House, JEFS STA was asked to create a consistently branded set of illustrated visuals for four explainer videos that tell the story of Mdxhealth's diagnostic test offerings to help inform prostate cancer treatment and urinary tract infection treatment decisions.

Each diagnostic test video boasts a distinct brand palette, yet all four videos maintain a cohesive style, employing simplistic figures to portray patients and doctors. The simplicity of the design aims to foster approachability towards the discussed topics while ensuring clarity in conveying technical aspects.

The videos provide Mdxhealth with key outreach collateral to educate and inform both doctors and patents.

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