Scientific Blogs - Biotechnology

An outside perspective can provide a fresh take when a business segment wants to illustrate ways its solutions can help customers. The OEM and licensing supply team at Thermo Fisher Scientific reached out to JEFS STA to craft a series of guest blog posts that could combine engaging narrative with topics that would help assay developers connect with the Thermo Fisher OEM team.

The four highlighted posts are written to engage different segments of assay developers who never may have considered the various ways a third party supplier can help their ideas become viable products and solutions.

The outcome of the posts was increased blog site traffic, queries and form submissions from interested assay developers.