Great stories transport, inspire and make life less black and white. From a visual design perspective, storytelling is all about creating an emotion. Emotion draws an audience into a story to take them along on the journey.
To tap into emotion, great storytelling focuses on the audience first. If the audience isn't engaged, hard work on the design and content can go unnoticed.
When creating a visual story keep these questions in mind:
Who is the audience?
What do they value?