Graphic design is ever evolving, and generative artificial intelligence (AI) is quickly becoming an important companion in the creative design process.
If you haven’t yet complemented your design workflow with AI, it is now easier than ever to start creating unique and vibrant designs to draw in your audience and elevate any story.
I wanted to give an outline of why to use generative AI to transform your design process and provide a practical example of how I used generative AI to complete a creative design brief.
What is generative AI?
Generative AI comprises artificial intelligence models that generate new content, such as text, images, music, or other media, based on their training data.
These types of AI models leverage machine learning algorithms, particularly deep learning techniques like generative adversarial networks (GANs), to analyze vast amounts of data and identify patterns. By learning the underlying patterns and structures in the training data, generative AI models can create content that is both realistic and novel.
Some of the more well-known examples of generative AI models include OpenAIâ€